Thanks! Naturals Founder Harley Sutton aims to have her brand live stream on TikTok 24/7/365. SNAP Supplements’s Co-Founder Alex saw $40 million in sales on the platform last year, and the brand’s TikTok presence is also significantly boosting sales at brick-and-mortar retail.
In this panel discussion moderated by ECRM VP of Content Joseph Tarnowski, we’ll unpack TikTok strategies that can help you scale your brand with real examples of what worked (and what didn’t work) for each panelist.
Among the topics the panelists will discuss:
About the Panelists:
Alex Lomov
Alex Lomov is part of the amazing team behind Snap Supplements, one of the biggest health and wellness brands on TikTok Shop. The company has become a standout success story in the health category, generating tens of millions in TikTok Shop GMV and building a large network of creators who genuinely understand the products and the audience.
Harley Sutton
Harley Sutton is a Gen Z lawyer turned entrepreneur who traded courtrooms for entrepreneurship - and hasn't looked back since. A third-generation wellness entrepreneur, Harley founded Thanks! Naturals, an all-natural, vegan beauty and wellness brand built on the simple but powerful idea: that self-care should be filled with gratitude, accessible, and meaningful – to help people reconnect with themselves through small, intentional moments.
But Harley didn't just build a product - she built an audience. Through raw, behind-the-scenes founder content on TikTok, she turned her daily life as a solo entrepreneur into a community, proving that authenticity is the most powerful marketing strategy there is. That realization led her to found H&H Studios, a creative agency dedicated to helping brands show up on live selling the right way – with real storytelling, real strategy, and real results.