Confluence: Winning at the Intersect of Retail, Media and Commerce

In this presentation Omnicom Commerce Group’s SVP, Commerce Bryan Gildenberg will explore the evolving retailer media landscape, and what that means to brands trying to win at the physical and digital shelf as retailers become both media and selling platforms.  This confluence reflects what’s happening in the commerce ecosystem more generally and Bryan will identify the opportunities created by the continued overlap between content, commerce and shopping.