Redefining Connection to Today's Consumer

Less than 40% of products are noticed by shoppers in a category. The changing shopper journey has made reaching consumers and providing a frictionless shopping journey more challenging than ever. Join Facebook and other industry experts for a discussion on how social media can drive results both in-store and online in the areas of cross selling and impulse purchasing, driving awareness of product offerings, and building loyalty through personalization. 

Dominique Murray has more than 20 years of experience in consumer brand development, product innovation and B2C and B2B eCommerce strategy.  As a Retail & CPG Leader within the Global Marketing Group at Facebook, she is responsible for overseeing omni-channel transformation for the Grocery channel.  She previously served as Senior Director of Category & Customer Marketing at Sara Lee Frozen Bakery, where she led Innovation, Valued Added Sales and managed the company’s digital marketing strategy and development.  Before that, Dominique acted as the Director of National Sales Marketing for US Foods where she managed multiple teams of merchandising, planning and corporate team employees across a variety of categories, in addition to leading the Exclusive Brand, e-commerce and digital acceleration strategies, which helped to advance the company’s omni-channel capabilities. Dominique holds an MBA from Kellogg School of Management, specializing in Marketing and Finance, and a BA degree from the University of California- Los Angeles.  She is based in Chicago, IL.

Pablo Merheb grew up a global citizen living in 12 cities spanning four countries prior to university. The numerous relocation experiences fueled a passion for change management and human behavior. He is a proven brand builder, business operator and thought leader curious about the intersection between brands, technology and people.

In his current role, Pablo serves as a Facebook Industry Lead in the Global Marketing Solutions organization - helping Consumer Packaged Goods (CPG) marketers unlock brand and business growth during some of the most complex and dynamic times in history.  He’s partnered with +25 global consumer goods companies operating across a wide spectrum of categories including – food, beverage, pet care, health, personal care and household products. Passionate about diversity, Pablo founded the Chicago chapter of Latin@ (Facebook’s Latinx Employee Resource Group) serving as the organization’s lead for the last 5 years.  

Prior to Facebook, Pablo served as a marketing executive at PepsiCo’s Frito Lay Division. At PepsiCo, he took on several strategic assignments across brand management, shopper marketing and innovation working with brands like LAY’S®, FRITOS® and TOSTITOS®. He began his career in management consulting working on a variety of strategic projects for Fortune 50 companies across organization strategy, communications and change management.   

Pablo holds a dual degree in marketing and management from Texas A&M University and an MBA from the Kellogg School of Management at Northwestern University. Outside of work, Pablo is passionate about travel, music, cooking and working out.  A native of Puerto Rico, Pablo is always looking for an opportunity to visit the Caribbean and is on a never-ending quest to find the world’s perfect beach.  He and his family currently reside in the Chicagoland area.