Understanding the Global Voice of the Shopper

Since early 2020, shoppers’ attitudes, motivations and behaviors have changed drastically.  Understanding what has changed and how to best satisfy this shift in shoppers has never been more important for retailers and manufacturers.  During Jason and Bill’s presentation, they will share a breakdown on how different countries, retailers and categories are evolving differently and how both retailers and manufacturers can work together to drive a more shopper centric approach.

Bill Bean leads Shopper Intelligence’s Global Insights & Research Capability.  A legend in our field, Bill has been Global Head of Shopper Research at Colgate-Palmolive and Head of Shopper Insights at PepsiCo, Miller Coors, Mattel and Kraft. His early career experience included Nielsen and IRI.

Jason Smith leads the US Team at Shopper Intelligence.  Prior to joining Shopper Intelligence, he managed multiple Category Management & Sales Teams at both Hormel Foods and Colgate-Palmolive.  Jason’s most recent experience was at dunnhumby where he was the Head of Category Management Capability in North America.