Giving the US Consumer a Seat at your Table

To successfully grow brand revenue in the US, it’s important to understand the US consumer’s habits and practices in your specific product category and then reflect those insights in each area of the brand’s business model.  Julie McPeek and Kate Jones of Provisor Marketing will share a current tool for gathering quick insights on the US consumer and examples of how to incorporate those insights into successful brand business models.

A master innovator with 30+ years of experience in sales and marketing, Julie McPeek gets a thrill from crafting unique brand business models from nothing but a blank sheet of paper.  She’s a big-picture thinker who loves a challenge and excels at bringing companies together to make every opportunity win/win. Julie is a graduate of Cornell University and currently lives in Alexandria, Virginia.

A sales and marketing maven for over 30 years, Kate Jones is Provisor’s guiding force, navigating clients through the nitty-gritty of a project while ensuring that business objectives are met along the way. Kate is passionate about understanding consumers’ attitudes and behaviors and making sure those are at the center of every brand’s business model.  Kate is a graduate of Cornell University. She is a Boston native, currently living in Marblehead, Massachusetts.