As a brand marketer, venture investor, and startup advisor, Dave Knox will provide a one-of-a-kind worldview into the changing relationship between disruptive startups and Fortune 500 companies. In his Predicting the Turn talk, he teaches companies how to foresee the future of their industry and respond to these new competitive challenges. For the Global Market Experience, Knox will provide a behind the scenes look at how he applied the principles of Predicting The Turn to his acquisition of Nature's Willow and how other entrepreneurs can do the same in growing their brands.

Dave Knox is a leading consultant, speaker, and advisor in the areas of innovation, marketing, and digital transformation. He’s been asked to share his expertise by some of the world’s largest companies and most innovative startups. Dave blends classical brand marketing acumen with entrepreneurial instinct to navigate a changing corporate landscape. He is recognized throughout the industry as an innovator who bridges the worlds between brand marketing, digital, and entrepreneurship.

As Chief Marketing Officer of Rockfish, Dave helped the company become one of the fastest- growing agencies in the country, going from $8 million in 2010 to $70+ million in revenue in 2016. Simultaneously, Dave cofounded The Brandery, one of the top 10 startup accelerators in the US. Combining these two worlds, Dave is also the author of the bestselling Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips. In his latest entrepreneurial journey, Dave is the CEO of Nature’s Willow, a leading natural pain relief brand he acquired in 2019.