Now that you’ve made it to the retail shelf, the real work begins. Join Grocery Buyer-turned Wholesale Consultant, Allison Ball, as she outlines the key steps to ensuring that your product actually sells once you're merchandised on the shelf.

Alli will share practical insights on how to leverage promotions, in-person and digital marketing, nurturing of key partnerships (and more!), and provide a framework for developing your sales and marketing strategy once you've secured that coveted shelf space.

Alli Ball is the founder & CEO of Food Biz Wiz, Inc. and the creator of Retail Ready®, an online course, coaching & community for producers of packaged product in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get their products on the retail shelf- and keep them there- by sharing the behind-the-scenes secrets and thought process of Wholesale Buyers as they assess new products for their stores or online marketplace. Find her on her website here or weekly on Food Biz Wiz®, her podcast about wholesale strategy.