Samar Habib joined Fair Trade USA in 2021 and serves as the Director of Research. In this capacity, she leads research initiatives across the organization, contributing to data-driven decision-making in program development and business strategy. She leads comprehensive retail sales studies, targeting revenue growth objectives and insights for Fair Trade Certified brands and retailers. She also leads research on the impacts of the Fair Trade Minimum Price & Premiums on supply chain resilience and the ROI of Fair Trade Standard implementations for suppliers.

Before joining Fair Trade, Samar led research initiatives for renowned higher education institutions and Silicon Valley technology companies. She has a BA with Honors and a PhD from the University of Sydney.