eCommerce marketplaces are different from value-added, brick and mortar retailers…and not just because they're online. Consumers no longer shop by aisle and choose by brand; they shop by search term and choose by SKU and reviews. Success has moved “beyond the physical aisle” and is no longer a “given” for traditional consumer brands. New strategies are necessary to succeed in this generation of commerce.  

In this presentation, you will learn: 

• The main characteristics of Generation Four commerce 

• How consumers shop marketplaces, and how brands and retailers must adapt their strategies accordingly 

• The Five Keys to Success on Amazon and eCommerce Marketplaces 

• Common missteps 

Andrea K. Leigh (she/her) is an eCommerce educator, writer, advisor, and entrepreneur with over 20 years of eCommerce experience, including 10 years as a senior executive at Amazon. She is Founder and CEO of the Allume Group, a learning community for eCommerce professionals.