Your Path to Gen Z and Millennial Market Share

Retailers can achieve a whopping 14x greater growth by focusing their marketing efforts on Gen Z. (Millennial Stats) but how can they appeal to next gens in a way that doesn’t alienate other generations? Jasmine Glasheen, Principal Writer and CEO at Jasmine Glasheen & Associates will cover how creating a small, hyper-local retail footprint in the areas in which customers reside can help to address this challenge.

Jasmine Glasheen is a retail writer, speaker, content marketer, and thought leader. As CEO of Jasmine Glasheen & Associates, she spearheads a millennial think tank that assists retailers in creating top-performing content and content strategy. She's a frequent contributor to prominent retail magazines, news sites, tech blogs, and numerous fashion and lifestyle trade shows. She also provides thought leadership on the retail industry for The Robin Report, Other World Computing, IBM, Sourcing Journal, and many more –– with a focus on next-gen purchasing behavior.