Most emerging brands think that pricing based on ingredient and packaging cost is sufficient. But more often than not, brands are not taking into account the additional costs associated with retail sales. Additionally, pricing is more than a math equation and strategic pricing means that you understand the SRP, price sensitivity and margin norms for your category, who the high, mid and low-priced leaders are, how heavily-promoted and how stable or volatile your category is.  

CPG industry leader Kate LaBrosse will speak to the important, but often misunderstood and miscalculated, topic of pricing your products for success, and will walk you through a 4-step, tactical approach to pricing your products and leave you with a useful tool that you can use to calculate the right price for your products. 

Kate LaBrosse is a Natural Products Industry expert offering sales management and brand strategy consulting to both emerging and legacy companies. She is also an Amazon Bestselling Author and Motivational Speaker. She is passionate about furthering the reach of the natural industry across all sales channels and demographics and is dedicated to helping more people live into their highest potential, holistically healing themselves and living with purpose because she knows the impact that just one person can have when they are doing what they’re meant to be doing in the specific way they’re meant to be doing it.  

Before launching her own company in 2019, Kate worked as a national buyer for National Co+op Grocers, a national sales manager for GoLive Probiotics and was a brand manager and national director of conventional at Presence Marketing, where she had the opportunity to engage with high-profile retailers across the country. Kate's extensive career in natural CPG has given her a 360 degree view and the opportunity to work with thousands of brands in the industry.